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Department of Journalism & Communication
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Author
3
Lee, Pui Yuen
1
Chandrawat, Veronica
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Refined By:
Date Issued:
[2010 TO 2019]
Date Issued:
2016
Author:
Dr. LAU Kung Wong
Results 1-6 of 6
Issue Date
Title
Author(s)
Type
1
2016
Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training Practices
Dr. LAU Kung Wong
; Lee, Pui Yuen
Peer Reviewed Journal Article
2
2016
Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital natives
Dr. LAU Kung Wong
Peer Reviewed Journal Article
3
2016
Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs
Dr. LAU Kung Wong
; Lee, Pui Yuen
Conference Paper
4
2016
It’s engaging! uses and gratifications of Chinese youths on advergames
Lee, Pui Yuen
; Dr. LAU Kung Wong
Conference Paper
5
2016
Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industry
Dr. LAU Kung Wong
Peer Reviewed Journal Article
6
2016
Understanding the consumers' attitude towards tablet self-service for fashion retailing
Chandrawat, Veronica
; Dr. LAU Kung Wong
Peer Reviewed Journal Article