Department of Journalism & Communication

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Organization's Publications


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Date Issued:  2013
Author:  Lee, Pui Yuen

Results 1-2 of 2

Issue DateTitleAuthor(s)Type
12013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
22013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper