Department of Journalism & Communication
Results 1-3 of 3
Issue Date | Title | Author(s) | Type | |
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1 | 2016 | Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training Practices | Dr. LAU Kung Wong ; Lee, Pui Yuen | Peer Reviewed Journal Article |
2 | 2016 | Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs | Dr. LAU Kung Wong ; Lee, Pui Yuen | Conference Paper |
3 | 2016 | It’s engaging! uses and gratifications of Chinese youths on advergames | Lee, Pui Yuen ; Dr. LAU Kung Wong | Conference Paper |