Department of Journalism & Communication
Results 1-3 of 3
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2016 | Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training Practices | Dr. LAU Kung Wong ; Lee, Pui Yuen | Peer Reviewed Journal Article |
| 2 | 2016 | Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs | Dr. LAU Kung Wong ; Lee, Pui Yuen | Conference Paper |
| 3 | 2016 | It’s engaging! uses and gratifications of Chinese youths on advergames | Lee, Pui Yuen ; Dr. LAU Kung Wong | Conference Paper |