Department of Journalism & Communication

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Organization's Publications


Refined By:
Author:  Dr. LAU Kung Wong
Date Issued:  [2010 TO 2019]
Date Issued:  2016

Results 1-6 of 6

Issue DateTitleAuthor(s)Type
12016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
22016Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital nativesDr. LAU Kung Wong Peer Reviewed Journal Article
32016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
42016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
52016Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industryDr. LAU Kung Wong Peer Reviewed Journal Article
62016Understanding the consumers' attitude towards tablet self-service for fashion retailingChandrawat, Veronica ; Dr. LAU Kung Wong Peer Reviewed Journal Article