Research Outputs

Results 1-7 of 7

	Issue Date	Title	Author(s)	Type
1	2018	A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising	Lee, P. Y. ; Prof. LAU Kung Wong, Nick	Peer Reviewed Journal Article
2	2014	Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising Agency	Lee, P. Y. ; Prof. LAU Kung Wong, Nick	Peer Reviewed Journal Article
3	2014	Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality	Prof. LAU Kung Wong, Nick ; Lee, P. Y. ; Lau, H. F.	Peer Reviewed Journal Article
4	2008	On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education.	Prof. LAU Kung Wong, Nick ; Lee, P. Y.	Peer Reviewed Journal Article
5	2008	The Changing Roles of Communication Designer in Ubiquitous Media.	Lee, P. Y. ; Prof. LAU Kung Wong, Nick	Peer Reviewed Journal Article
6	2011	From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategy	Prof. LAU Kung Wong, Nick ; Lee, P. Y. ; Kan, C. W.	Peer Reviewed Journal Article
7	2011	Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual world	Lee, P. Y. ; Prof. LAU Kung Wong, Nick	Peer Reviewed Journal Article