Conference Materials

Results 1-7 of 7

	Issue Date	Title	Author(s)	Type
1	2015	Understanding viral advertising pass-on behavior on Facebook	Dr. LAW Chui Chui, Monica	Conference Paper
2	2019	The effects of habit and attitude on Facebook usage	Dr. LAW Chui Chui, Monica	Conference Paper
3	2023	Assessing streamer attributes: the role of trust in purchase intention for live e-commerce	Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper
4	2022	Determinants of customer loyalty: A green marketing perspective	Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda	Conference Paper
5	2021	Live streaming e-commerce as a business start-up option for Hong Kong youngsters	Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica	Conference Paper
6	2021	Factors influencing continuance intention towards mobile banking services in China	Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan	Conference Paper
7	2022	Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong	Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper