Conference Materials

Results 1-3 of 3

	Issue Date	Title	Author(s)	Type
1	2023	Assessing streamer attributes: the role of trust in purchase intention for live e-commerce	Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper
2	2021	Live streaming e-commerce as a business start-up option for Hong Kong youngsters	Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica	Conference Paper
3	2022	Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong	Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper