Conference Materials
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Issue Date | Title | Author(s) | Type | |
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1 | 2015 | Understanding viral advertising pass-on behavior on Facebook | Dr. LAW Chui Chui, Monica | Conference Paper |
2 | 2019 | The effects of habit and attitude on Facebook usage | Dr. LAW Chui Chui, Monica | Conference Paper |
3 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
4 | 2022 | Determinants of customer loyalty: A green marketing perspective | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda | Conference Paper |
5 | 2021 | Live streaming e-commerce as a business start-up option for Hong Kong youngsters | Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica | Conference Paper |
6 | 2021 | Factors influencing continuance intention towards mobile banking services in China | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan | Conference Paper |
7 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
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