The role of stereoscopic 3D virtual reality in fashion advertising and consumer learning

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/7891

Title:	The role of stereoscopic 3D virtual reality in fashion advertising and consumer learning
Authors:	Prof. LAU Kung Wong, Nick Lee, P. Y
Issue Date:	2015
Publisher:	Springer Gabler.
Source:	In P. Verlegh, H. Voorveld, & M. Eisend (Eds),2015, European Advertising Association (EAA) Advances in Advertising Research Series (Vol. VI) (pp. 75-84), Springer Gabler
Abstract:	The fashion show is the heart of the fashion advertising and promotional activities. Every fashion show does not simply an advertising event exhibiting designers’ collections to the consumers, but it also tips off multi-million-dollar activities across various business domains, which includes marketing, manufacturing, merchandising, retailing, public media, and so on. Fashion show also evidenced the development of distribution channel. Since the first modern fashion show at Ehrich Brothers, New York City in 1903 (Fortini, 2006), fashion shows have been going through drastic changes in nature and even evidenced the evolving process of distribution channels in advertising and retailing
Type:	Book Chapter
URI:	http://hdl.handle.net/20.500.11861/7891
ISBN:	978-3-658-10557-0 978-3-658-10558-7
DOI:	10.1007/978-3-658-10558-7_7
Appears in Collections:	Applied Data Science - Publication

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