Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/7891
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dc.contributor.authorProf. LAU Kung Wong, Nicken_US
dc.contributor.authorLee, P. Yen_US
dc.date.accessioned2023-05-25T09:31:24Z-
dc.date.available2023-05-25T09:31:24Z-
dc.date.issued2015-
dc.identifier.citationIn P. Verlegh, H. Voorveld, & M. Eisend (Eds),2015, European Advertising Association (EAA) Advances in Advertising Research Series (Vol. VI) (pp. 75-84), Springer Gableren_US
dc.identifier.isbn978-3-658-10557-0-
dc.identifier.isbn978-3-658-10558-7-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/7891-
dc.description.abstractThe fashion show is the heart of the fashion advertising and promotional activities. Every fashion show does not simply an advertising event exhibiting designers’ collections to the consumers, but it also tips off multi-million-dollar activities across various business domains, which includes marketing, manufacturing, merchandising, retailing, public media, and so on. Fashion show also evidenced the development of distribution channel. Since the first modern fashion show at Ehrich Brothers, New York City in 1903 (Fortini, 2006), fashion shows have been going through drastic changes in nature and even evidenced the evolving process of distribution channels in advertising and retailingen_US
dc.language.isoenen_US
dc.publisherSpringer Gabler.en_US
dc.titleThe role of stereoscopic 3D virtual reality in fashion advertising and consumer learningen_US
dc.typeBook Chapteren_US
dc.identifier.doi10.1007/978-3-658-10558-7_7-
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
Appears in Collections:Applied Data Science - Publication
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