Dr. LAU Kung Wong

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Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Refined By:
Author:  Dr. LAU Kung Wong
Date Issued:  [2010 TO 2019]

Results 1-20 of 32

Issue DateTitleAuthor(s)Type
12019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
22019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
32019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
42019Exploring the use of a stereoscopic 360 degree learning environment for business educationDr. LAU Kung Wong ; Lee, P. W. Peer Reviewed Journal Article
52018Designing interactive fashion shows: Innovating through multisensory simulationsDr. LAU Kung Wong ; Lee, Vincie Pui Yuen Peer Reviewed Journal Article
62018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
72018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
82018360 degree immersive videos: a way to improve organizational learning practices, 2018, Vol. 32 (6), pp. 8-11Dr. LAU Kung Wong ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
92017Doing textiles experiments in game-based virtual reality: A design of the stereoscopic chemical laboratory (SCL) for textiles educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lee,Pui Yuen Peer Reviewed Journal Article
102016Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industryDr. LAU Kung Wong Peer Reviewed Journal Article
112016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
122016Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital nativesDr. LAU Kung Wong Peer Reviewed Journal Article
132016Understanding the consumers' attitude towards tablet self-service for fashion retailingChandrawat, Veronica ; Dr. LAU Kung Wong Peer Reviewed Journal Article
142015Establishing a Creative Learning Community in Immersive Virtual Environment for Ubiquitous LearningDr. LAU Kung Wong Peer Reviewed Journal Article
152015Organizational Learning Goes Virtual? A Study of Employees’ Learning Achievement in Stereoscopic 3D Virtual RealityDr. LAU Kung Wong Peer Reviewed Journal Article
162014A Creative Organizational Learning: A discourse on the development and possibility in applying computer-aided creativity training for creative industriesDr. LAU Kung Wong Peer Reviewed Journal Article
172014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
182014The Role of Mixed-emotion in Shaping Consumers’ Behavior: A Study of Online and Brick-and-mortar Fashion Retailing in Hong KongLam, S. T. ; Dr. LAU Kung Wong ; Lau, H. F. Peer Reviewed Journal Article
192014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
202014Being a Teacher-Researcher in Classroom PracticesDr. LAU Kung Wong Peer Reviewed Journal Article