Department of Business Administration
Results 1-3 of 3
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 3 | 2021 | Live streaming e-commerce as a business start-up option for Hong Kong youngsters | Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica | Conference Paper |