Department of Business Administration
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2023 | Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment | Lei, Yang ; Dr. ZHOU Qiang ; Cheung, Waiman ; Dr. CUI Xiling, Celine ; Peng, Ling | Peer Reviewed Journal Article |