Department of Business Administration

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Organization's Publications


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Author:  Dr. NG Chi Ho, Mark
Author:  Dr. CUI Xiling, Celine

Results 1-2 of 2

Issue DateTitleAuthor(s)Type
12023Assessing streamer attributes: the role of trust in purchase intention for live e-commerceDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
22022Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper