Department of Business Administration

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Organization's Publications

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Author:  Dr. NG Chi Ho, Mark
Author:  Dr. LAM Che Fai, Lubanski
Date Issued:  2024

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Issue DateTitleAuthor(s)Type
12024What drives consumers to buy in live streaming commerce? a systematic literature reviewDr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski Peer Reviewed Journal Article