Department of Journalism & Communication
Results 1-5 of 5
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2011 | From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategy | Dr. LAU Kung Wong ; Lee, P. Y. ; Kan, C. W. | Peer Reviewed Journal Article |
| 2 | 2018 | A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising | Lee, P. Y. ; Dr. LAU Kung Wong | Peer Reviewed Journal Article |
| 3 | 2014 | Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality | Dr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. | Peer Reviewed Journal Article |
| 4 | 2014 | Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising Agency | Lee, P. Y. ; Dr. LAU Kung Wong | Peer Reviewed Journal Article |
| 5 | 2011 | Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual world | Lee, P. Y. ; Dr. LAU Kung Wong | Peer Reviewed Journal Article |