Department of Journalism & Communication

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Organization's Publications


Refined By:
Author:  Dr. LAU Kung Wong
Date Issued:  [2010 TO 2019]
Date Issued:  2017
Author:  Lee, Pui Yuen

Results 1-2 of 2

Issue DateTitleAuthor(s)Type
12017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
22017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper