Department of Journalism & Communication

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Organization's Publications


Refined By:
Author:  Dr. LAU Kung Wong
Author:  Lee, P. Y.
Date Issued:  2014

Results 1-2 of 2

Issue DateTitleAuthor(s)Type
12014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
22014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article