Journal of Marketing Analytics
ISSN/ESSN
2050-3318
2050-3326
2050-3326
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2024 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |