Electronic Commerce Research
ISSN/ESSN
1389-5753
Publications
(All Publications)
Results 1-1 of 1
Issue Date | Title | Author(s) | Type | |
---|---|---|---|---|
1 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |