A co-design process with artificial intelligence: A brief discussion on the use of AI in creative industries

Abstract

This editorial note discusses the potential for the use of artificial intelligence (AI) in creative industries. The integration of ChatGPT and Midjourney in 2022 has opened up new possibilities for co-design practices in the design and production process. The use of this technology requires the creative industry to transform its design process and innovative organizations to efficiently optimize their design and production process through AI and designer collaboration. There is a need for designers and AI developers to work together to experiment and learn from the results in order to effectively integrate AI into professional design practices.