Lee, P. Y.

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Lee, P. Y.
 
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Publications

Results 1-7 of 7

Issue DateTitleAuthor(s)Type
12018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
22014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
32014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
42011Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual worldLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
52011From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategyDr. LAU Kung Wong ; Lee, P. Y. ; Kan, C. W. Peer Reviewed Journal Article
62008The Changing Roles of Communication Designer in Ubiquitous Media.Lee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
72008On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education.Dr. LAU Kung Wong ; Lee, P. Y. Peer Reviewed Journal Article