BA-Cheng.jpg picture
 
Position
Sessional Senior Lecturer
 
Chinese Name
鄭利泉博士
 
Personal Site
 
 
Research Interests
Brand management
Consumer behavior
 
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Status
part-time
 

Publications



Results 1-4 of 4

Issue DateTitleAuthor(s)Type
12015金匱腎氣丸論析鄭利泉博士 Other Article
22014A qualitative research on brand sensitivity: Traditional Chinese medicine health productsDr. CHENG Lee Chuen Peer Reviewed Journal Article
32012消費者品牌敏感對傳統中藥保健品企業的啟示鄭利泉博士 Peer Reviewed Journal Article
42011中藥保健品的消費者價值與品牌策略鄭利泉博士 Peer Reviewed Journal Article