Dr. CHENG Lee Chuen
Position
Sessional Senior Lecturer
Chinese Name
鄭利泉博士
Personal Site
Email
Research Interests
Brand management
Consumer behavior
Consumer behavior
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Status
part-time
Results 1-5 of 5
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2015 | 金匱腎氣丸論析 | 鄭利泉博士 | Other Article |
| 2 | 2014 | A qualitative research on brand sensitivity: Traditional Chinese medicine health products | Dr. CHENG Lee Chuen | Peer Reviewed Journal Article |
| 3 | 2012 | 中成藥保健品品牌敏感對購買決策的影響研究－以香港中成藥保健品為例 | 鄭利泉博士 | Thesis |
| 4 | 2012 | 消費者品牌敏感對傳統中藥保健品企業的啟示 | 鄭利泉博士 | Peer Reviewed Journal Article |
| 5 | 2011 | 中藥保健品的消費者價值與品牌策略 | 鄭利泉博士 | Peer Reviewed Journal Article |