Department of Business Administration
Results 1-3 of 3
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2022 | Determinants of customer loyalty: A green marketing perspective | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda | Conference Paper |
| 2 | 2021 | Factors influencing continuance intention towards mobile banking services in China | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan | Conference Paper |
| 3 | 2023 | Unveiling the complexities of purchaser retention in non-fungible token (NFT) platforms: Investigating direct, strengthening, and constraining moderating factors for single and multiple NFT purchasers | Dr. WONG Chi Bo, Brian | Conference Paper |