Advances in Digital Marketing and eCommerce: Fourth International Conference 2023

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Details

Conference title
Advances in Digital Marketing and eCommerce: Fourth International Conference 2023
 
Venue
University of Barcelona (UB)
 
Start date
28-06-2023
 
End date
29-06-2023
 

Publications

Results 1-1 of 1

Issue DateTitleAuthor(s)Type
12023Assessing streamer attributes: the role of trust in purchase intention for live e-commerceDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper