Browsing by Author Lee, P. Y.
Showing results 4 to 7 of 7
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| Issue Date | Title | Author(s) | Type |
|---|---|---|---|
| 2008 | On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education. | Dr. LAU Kung Wong ; Lee, P. Y. | Peer Reviewed Journal Article |
| 2014 | Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality | Dr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. | Peer Reviewed Journal Article |
| 2014 | Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising Agency | Lee, P. Y. ; Dr. LAU Kung Wong | Peer Reviewed Journal Article |
| 2011 | Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual world | Lee, P. Y. ; Dr. LAU Kung Wong | Peer Reviewed Journal Article |