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A study of semiotics: An investigation of the use of signs and symbols to provide positive shopping experience in a cashier-less store
Author(s)
Date Issued
2018
Publisher
Singapore: Springer
Series/Report no.
Advances in Intelligent Systems and Computing;796
Citation
In Ho, A. G. (Ed.) (2018). Advances in human factors in communication of design (pp. 116-120). Singapore: Springer.
Type
Conference Paper
Abstract
With the rise of cashier-less stores in both the East and West, there is a concern about what constitutes the appropriate signs and symbols in cashier-less stores that offer positive shopping experience. This paper is to shed light on this issue with a focus on semiotics especially Peirce’s theory of signs. It investigates the possibility of having a universal set of signs and symbols in cashier-less stores. It concludes that the ten classes of sign by Peirce are the solid foundation for the study, albeit they were developed more than a hundred years ago.
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