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社群媒體上的政治資訊接觸對新聞態度和行為的影響: 不文明接觸和感知的中介作用
Date Issued
2025
Journal
ISSN
1992-1985
Citation
傳播與社會學刊, 2025, 第73期, 第41-71頁.
Type
Peer Reviewed Journal Article
Abstract
本研究基於2022年台灣傳播調查資料庫針對18歲以上台灣民眾進行的家戶調查,探討社群媒體政治資訊接觸是否會提高網路上的不文明接觸 (exposure to uncivil messages)和感知(perceived incivility),進而影響新聞信任度(態度層面)和社群媒體新聞參與(行為層面).研究發現,在社群媒體上接觸政治資訊會讓民眾更容易接觸到不文明訊息和言論.就新聞信任度而言,在社群媒體上接觸政治資訊本身不會直接影響新聞信任,但當其引發不文明接觸與感知時,新聞信任度會相應下降.對於新聞參與而言,在社群媒體上接觸政治資訊會產生直接的正面影響,但在增加不文明的接觸和感知後,新聞參與度同樣會相應下降.研究結果顯示,網路不文明感知是減少新聞參與行為的重要中介因素.但是,對於新聞信任而言,不文明接觸本身即可以直接削弱新聞信任度,不一定需要通過不文明感知作為其關係的中介變項來進行影響.
This study uses nationally representative household data from the Taiwan Communication Survey (TCS) in 2022 to examine how exposure to political information on social media impacts news trust (attitudinal dimension) and engagement (behavioral dimension) through exposure to uncivil messages and perceived incivility. Results show that encountering political information onsocial media makes individuals more prone to encountering uncivil messages. Exposure to political information on social media does not directly influence news trust, but when the information exposure triggers exposure to incivility and perceived incivility, news trust decreases. In addition, exposure to political information on social media can directly increase news engagement, but when the information exposure serially prompts exposure to uncivil messages and perceived incivility, it leads to a decrease in news engagement. The study found that perceived incivility serves as a crucial mediating factor in influencing the behavioral outcome (i.e., news engagement). However, when it comes to trusting the news, seeing uncivil messages can directly weaken news trust without needing perceived incivility to play a role in that effect.
This study uses nationally representative household data from the Taiwan Communication Survey (TCS) in 2022 to examine how exposure to political information on social media impacts news trust (attitudinal dimension) and engagement (behavioral dimension) through exposure to uncivil messages and perceived incivility. Results show that encountering political information onsocial media makes individuals more prone to encountering uncivil messages. Exposure to political information on social media does not directly influence news trust, but when the information exposure triggers exposure to incivility and perceived incivility, news trust decreases. In addition, exposure to political information on social media can directly increase news engagement, but when the information exposure serially prompts exposure to uncivil messages and perceived incivility, it leads to a decrease in news engagement. The study found that perceived incivility serves as a crucial mediating factor in influencing the behavioral outcome (i.e., news engagement). However, when it comes to trusting the news, seeing uncivil messages can directly weaken news trust without needing perceived incivility to play a role in that effect.
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