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Exploring news reading behavior in Hong Kong: Identification of distinctive reader profiles
Date Issued
2014
Publisher
Hong Kong: The Hong Kong Association for Education Communications and Technology
ISBN
9789881392305
Citation
In Chan, C. K., Chan, K. M., Chan, W. L., Chui, H. L., Fong, C. W., Fung, N. H., Hung, H. K., & Tong, K. W. (Eds.) (2014). Communication and education: New media, knowledge practices and multiliteracies, (pp. 155-170). Hong Kong: The Hong Kong Association for Education Communications and Technology.
Journal of Communication and Education, 2015, v. 2(2), pp. 38-49.
Type
Book Chapter
Abstract
For both academics and media organization practitioners, news reading habit has always been a topic of concerns. Every time when there is a new communication technology evolved, news readers adopt the new technology and utilize its new functionalities to satisfy their needs. News reading habit also changes accordingly. In order to offer the best technologies to satisfy news readers’ needs, it is important to understand their news reading habits. This study aims to explore news reading patterns. The research questions are: What do news readers choose to read? How do they access news media? Would there be any significant relationships between different media? Would there be any unique news readers’ profiles to describe news consumption?...
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