"雙微時代"的危機傳播趨勢和影響因素研究
Date Issued
2016
Journal
ISSN
0257-5833
Citation
社會科學, 2016年, 第8期, 第23-34頁.
Type
Peer Reviewed Journal Article
Abstract
以2016年百度出售貼吧,攜程賣假機票事件的微信,微博及網絡媒體的報道及評論(1 月10日至"３.15 "後的3月16日為樣本, 挖掘社群媒體時代的危機傳播趨勢和影響因素.研究發現, 與過去的危機事件網絡傳播不同, 兩事件的"雙微" 和網媒的傳播趨勢分爆發期,蔓延期和衰退期,72 小時內形成峰值,5天后如無新話題嵌入, 傳播趨勢衰退.用美國的"社交媒體危機傳播模式" 分析傳播的影響因素, 因為事件話題創立者與網民有相似的隱性利益,所以激起了大量網民成為話題追隨者, 而事件的深層次影響因素是" 隱性危機主體"—政府, 由於政府並未建構互聯網商業道德及法律, 因而類似的危機傳播仍可能爆發.
This research explores the trends and its influential factors in social media crisis communication in China. Using the examples of the Baidu and Ctrip cases in 2016, the research scrutinizes the reports and comments on the Weibo, We-chat and the Internet media. Research results reveal three stages in these two events: break-out, spread and regress, and reveal a regression trend after 5 days in the events, if no new topic plugging in. In terms of the Social Media Crisis Communication Model, there is a latent and strong link between the topic creators and followers, so a multitude of Internet followers push these events became hot issues. In addition, because the government has not played a role in building up Internet ethics and regulations, it is likely that similar events would still occur.
This research explores the trends and its influential factors in social media crisis communication in China. Using the examples of the Baidu and Ctrip cases in 2016, the research scrutinizes the reports and comments on the Weibo, We-chat and the Internet media. Research results reveal three stages in these two events: break-out, spread and regress, and reveal a regression trend after 5 days in the events, if no new topic plugging in. In terms of the Social Media Crisis Communication Model, there is a latent and strong link between the topic creators and followers, so a multitude of Internet followers push these events became hot issues. In addition, because the government has not played a role in building up Internet ethics and regulations, it is likely that similar events would still occur.
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