The persuasive effects of personalized advertising: A meta-analytic review

Author(s)
Date Issued
2024
Conference
Citation
Chu, T. H., Yeo, T. E. D., & Li, Q. Q. (22 Jun 2024). The persuasive effects of personalized advertising: A meta-analytic review. 74th Annual Conference of International Communication Association, Gold Coast, Australia.
URI
Type
Conference Paper
Availability at HKSYU Library
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