Revisiting the relationship between public relations and marketing in the digital era

Dr. TONG Suk Chong, Crispy; Chan, Fanny Fong Yee

Revisiting the relationship between public relations and marketing in the digital era

Author(s)

Dr. TONG Suk Chong, Crispy

Chan, Fanny Fong Yee

Date Issued

2016

Conference

The 1st Annual Conference of the Public Relations Society of China, the 9th International Forum on Public Relations & Advertising

Citation

Tong, S. C., & Chan, F. Y. (2016 Dec 3). Revisiting the relationship between public relations and marketing in the digital era. 1st PRSC & 9th PRAD Conference, Hong Kong.

URI

http://hdl.handle.net/20.500.11861/10050

Type

Conference Paper

Options

Revisiting the relationship between public relations and marketing in the digital era

Availability at HKSYU Library