Exploring digital engagement: A study on Hong Kong marketing communications campaigns during the COVID-19 pandemic

Author(s)
Date Issued
2022
Conference
Citation
Tong, S. C., Kwok, M. M., & Tsui, T. K. (16-17 Jun 2022). Exploring digital engagement: A study on Hong Kong marketing communications campaigns during the COVID-19 pandemic. The 17th International Conference on Development and Tendencies in Communications Management, Shih Hsin University, Taiwan.
URI
Type
Conference Paper
Availability at HKSYU Library
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