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The role of self-perceived effectiveness of identity construction on Facebook in face-to-face communication at workplace
Author(s)
Date Issued
2013
Citation
Lee, K. L. (15 Mar 2013). The role of self-perceived effectiveness of identity construction on Facebook in face-to-face communication at workplace. 12th Asia-Pacific Conference, Association for Business Communication (ABC), Doshisha Universithy, Kyoto, Japan.
Type
Conference Paper
Abstract
Dynamics of social networking sites (SNSS) have been constantly reshaping the landscapes of communication. Among all, Facebook has been in the limelight because of its enormous population. As of October 2012, Facebook has one billion active users monthly.
This ever-flourishing SNS has been intriguing researches on identity performance. However, studies examining connections between self-perceived effectiveness of identity construction on Facebook and workplace communication are scanty at most.
The current study intends to investigate if the self-perceived effectiveness influences face-to-face communication at workplace and how the perceptions created in virtual interaction affect real-life business communication, for both cases of perceived effective and ineffective identity constructions.
Data would be collected from 30 Facebook owners with colleagues in networks. The participants would be administered to a survey addressing their demographic data, activities and interaction with colleagues on Facebook. They would be invited to log in their accounts and showcase recent updates. In-depth interviews would also be conducted to probe their satisfactions regarding colleagues' feedback and sense of fulfillment, and to explore their attitudes and practices of face-to-face communication with colleagues afterwards.
Preliminary findings showed that self-perceived effectiveness could predict rapport building at workplace. Contrarily, if the construction was perceived as ineffective, though business communication would not be worsened, the participants' desires of explicit self-disclosures on Facebook would be dampened.
The study would deepen understanding about how virtual world and reality are strongly linked together with self-perception coming into play. Besides, it has implications in building business rapport via networking virtually. For example, Facebook can be used strategically to unite newcomers into business teams.
This ever-flourishing SNS has been intriguing researches on identity performance. However, studies examining connections between self-perceived effectiveness of identity construction on Facebook and workplace communication are scanty at most.
The current study intends to investigate if the self-perceived effectiveness influences face-to-face communication at workplace and how the perceptions created in virtual interaction affect real-life business communication, for both cases of perceived effective and ineffective identity constructions.
Data would be collected from 30 Facebook owners with colleagues in networks. The participants would be administered to a survey addressing their demographic data, activities and interaction with colleagues on Facebook. They would be invited to log in their accounts and showcase recent updates. In-depth interviews would also be conducted to probe their satisfactions regarding colleagues' feedback and sense of fulfillment, and to explore their attitudes and practices of face-to-face communication with colleagues afterwards.
Preliminary findings showed that self-perceived effectiveness could predict rapport building at workplace. Contrarily, if the construction was perceived as ineffective, though business communication would not be worsened, the participants' desires of explicit self-disclosures on Facebook would be dampened.
The study would deepen understanding about how virtual world and reality are strongly linked together with self-perception coming into play. Besides, it has implications in building business rapport via networking virtually. For example, Facebook can be used strategically to unite newcomers into business teams.
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