Conference Materials

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Issue DateTitleAuthor(s)Type
12014A case study of BYD's green panacea in Pearl River DeltaDr. LEE Bernard ; Fong, K. Presentation
22015The historical success of Li & Fung in the last one hundred yearsDr. LEE Bernard Presentation
32014Conceptualization of Ren orientation and its management and marketing implicationsDr. LEE Bernard ; Man, Thomas Wing Yan ; Ennew, C. ; Yau, O. H. M. Presentation
42019Brand heritage: A case study of Tong Ren TangDr. LEE Bernard Presentation
52017Customers' forbearance, the Chinese wayDr. LEE Bernard ; Yau, O. H. M. Presentation
62016An exploratory study of factors affecting women's promotion to senior management in Hong KongWan, J. ; Dr. LEE Bernard Presentation
72018Forbearance in the Chinese business settingDr. LEE Bernard ; Yau, O. H. M. Presentation
82016Developing a scale for Ren orientationDr. LEE Bernard ; Yau, Oliver. H. M. Conference Paper
92018Higher-order goals, self-efficacy and trust-in-leader as moderators of transformational leadership performance: The case of multi-level marketing organizationsDr. LEE Bernard ; Tsui, Anthony S. C. Conference Paper
102018Beauty of Generation Yers: Love and Hate(Social media usage, work attitudes and expectations of Hong Kong Gen Yers)Dr. LEE Bernard ; Wong, Gilbert Conference Paper