Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9999
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dc.contributor.authorProf. LAU Kung Wong, Nicken_US
dc.contributor.authorLee, Pui Yuenen_US
dc.date.accessioned2024-05-22T02:24:42Z-
dc.date.available2024-05-22T02:24:42Z-
dc.date.issued2014-
dc.identifier.citationLau, K. W., & Lee, P. Y. (2014 Jun 27). The use of stereoscopic 3D virtual reality in fashion advertising and retailing. ICORIA 2014, Amsterdam.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11861/9999-
dc.description.abstractThe study explores the impacts of implementing stereoscopic 3D virtual reality technology for fashion advertising and retailing. We established a stereoscopic 3D fashion show interface for both a research protocol and a free-to-attempt advertising platform. Reflections from audiences praised a stereoscopic 3D fashion show experience built a strong sense of telepresence and a hedonic experience, which enriches product information and arouse purchase intention, which is consistent with suggestions by other research in fashion retailing.en_US
dc.language.isoenen_US
dc.titleThe use of stereoscopic 3D virtual reality in fashion advertising and retailingen_US
dc.typeConference Paperen_US
dc.relation.conferenceICORIA 2014en_US
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
Appears in Collections:Applied Data Science - Publication
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