Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/9090| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 鄭利泉博士 | en_US |
| dc.date.accessioned | 2024-03-19T05:10:26Z | - |
| dc.date.available | 2024-03-19T05:10:26Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.citation | 當代經濟, 2012年第6期, 第59-61頁. | en_US |
| dc.identifier.issn | 1007-9378 | - |
| dc.identifier.uri | http://hdl.handle.net/20.500.11861/9090 | - |
| dc.description.abstract | 品牌是21世紀服務行銷的基礎, 品牌敏感是消費者品牌行為研究的一個新課題, 消費者的服務品牌敏感度或多或少會影響其品牌選擇行為. 研究消費者品牌敏感度, 可以為企業開展服務行銷提供參考. 本文對消費者品牌敏感的概念及品牌敏感形成的前因進行研究, 並基於中藥保健品企業, 提出了品牌營銷策略和管理的相關建議. | en_US |
| dc.language.iso | zh_CN | en_US |
| dc.relation.ispartof | 當代經濟=Contemporary Economics 당대경제 | en_US |
| dc.title | 消費者品牌敏感對傳統中藥保健品企業的啟示 | en_US |
| dc.type | Peer Reviewed Journal Article | en_US |
| dc.identifier.doi | 10.3969/j.issn.1007-9378.2012.06.029 | - |
| crisitem.author.dept | Department of Business Administration | - |
| item.fulltext | No Fulltext | - |
| Appears in Collections: | Business Administration - Publication | |
Page view(s)
30
Last Week
4
4
Last month
checked on Nov 21, 2024
Google ScholarTM
Impact Indices
Altmetric
PlumX
Metrics
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.