Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/8741
DC FieldValueLanguage
dc.contributor.authorDr. CUI Xiling, Celineen_US
dc.contributor.authorLai, Vincent S.en_US
dc.date.accessioned2023-11-29T04:49:46Z-
dc.date.available2023-11-29T04:49:46Z-
dc.date.issued2013-
dc.identifier.citationCui, Xiling & Lai, Vincent S. (2013). E-loyalty to online auction websites: A stimulus-organism-response model. In Lee, Jae-Nam, Mao, Ji-Ye & Thong, James (Eds.). Proceedings - Pacific Asia conference on information systems, PACIS 2013. 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island. Pacific Asia Conference on Information Systems.en_US
dc.identifier.urihttps://aisel.aisnet.org/pacis2013/126/-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/8741-
dc.description.abstractResearch on online auctions has attracted much attention from both practitioners and academicians. This paper aims to apply stimulus-organism-response (S-O-R) paradigm to construct the model of eloyalty of online auction websites. Technology effectiveness, network effect, and product diversity are determinants proposed to influence customers’ brand perceptions, which in turn, affect e-loyalty. Empirical analysis shows that e-loyalty to an online auction website is significantly influenced by the factors proposed.en_US
dc.language.isoenen_US
dc.publisherPacific Asia Conference on Information Systemsen_US
dc.titleE-loyalty to online auction websites: A stimulus-organism-response modelen_US
dc.typeConference Paperen_US
dc.relation.conference17th Pacific Asia Conference on Information Systems, PACIS 2013en_US
crisitem.author.deptDepartment of Business Administration-
item.fulltextNo Fulltext-
Appears in Collections:Business Administration - Publication
Show simple item record

Page view(s)

36
Last Week
4
Last month
checked on Nov 21, 2024

Google ScholarTM

Impact Indices

PlumX

Metrics


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.