Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/7851
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dc.contributor.authorProf. LAU Kung Wong, Nicken_US
dc.contributor.authorLee, Pui Yuenen_US
dc.date.accessioned2023-05-23T07:09:27Z-
dc.date.available2023-05-23T07:09:27Z-
dc.date.issued2018-
dc.identifier.citationInternational Journal of Research, Innovation and Commercialisation, 2018, 1(2), 158-170en_US
dc.identifier.issn2051-9931-
dc.identifier.issn2051-994X-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/7851-
dc.description.abstractFrom the use of mail-order system, vending machine to online and virtual shopping systems, technology plays a critical role in shaping our consumers' shopping experiences and the retailing strategies historically. By applying advanced technologies in different historical periods, retailers and marketers could provide consumers with an effective purchase process and secure online transaction. This research adopted a historical analysis approach to review the influences of various technologies in different periods of time. A five-level scale analysis had been applied to study the integration of technologies in retailing; they are: 1) entry; 2) adoption; 3) refinement; 4) infusion; 5) transformation. Five key periods have been identified based on this analysis. This research is not going to build theories, but rather critically looking at how the emergence of advanced technologies in different stages of the chronological order that shaped our consumers. The analysis shows that the concept of shopping is no longer around retailing strategies in physical store but rather a bigger scope of virtual worlds. Technologies had been playing a crucial role in shaping our consumers' experiences.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Research, Innovation and Commercialisationen_US
dc.titleHow technology affects our ways of shopping? A historical analysis on the use of technologies in retailingen_US
dc.typePeer Reviewed Journal Articleen_US
dc.identifier.doi10.1504/IJRIC.2017.091083-
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
Appears in Collections:Applied Data Science - Publication
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