A China-based EV corporation: The rise of the first-mover

Abstract

This study explains how Build Your Dreams (BYD), a China-based electric vehicle (EV) company has help revolutionize the public transport in Hong Kong by tightly collaborating with various big transport corporations in Hong Kong such as Hong Kong Taxi & Public Light Bus Association Limited, Sime Darby Motors Group (Sime Darby), CLP Power Hong Kong Limited, the Hong Kong Electric Company Limited and the Link Management Limited, to debut the first fleet of BYD e6 Taxis (Medina, 2013). One of the major reasons for the Hong Kong SAR Government to hail BYD's electric vehicles to Hong Kong is that they want to demonstrate their high involvement in the promotion of an eco-friendly city in the Pearl River Delta Region. More specifically, Hong Kong Government wants to pursue the sustainability of the new source of energy for the local vehicles so as to reduce the direct carbon footprint to the minimum level. Ideally, BYD can act as a "Green Panacea" for Hong Kong to attain the goal of "an emission-free city". This case stresses on the merits and downsides of this revolution.