Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/5226
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dc.contributor.authorDr. WAN Yee Yin, Adolphusen_US
dc.contributor.authorNg, Ken T. L.en_US
dc.date.accessioned2018-06-06T08:53:02Z-
dc.date.available2018-06-06T08:53:02Z-
dc.date.issued2013-
dc.identifier.citationInternational Journal of China Marketing, 2013, vol. 3(2), pp. 72-99.en_US
dc.identifier.issn2156-6186-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/5226-
dc.description.abstractThe objective of this research is to study the significance of guanxi in terms of its importance and applicability to foreign banks in China ("CFBs"). It adopts a qualitative approach. Data are collected through semi-structured interviews of ten marketing executives ("Relationship Managers"), representing ten samples from ten CFBs based in Shanghai. Non-probability and purposive sampling techniques are applied. The research problem focuses on how important guanxi is in relationship marketing ("RM") activities of CFBs. The findings confirm, either fully or partially, the research propositions. Such confirmations, coupled with certain theoretical and practical implications, have led to development of a platform/foundation for further research.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of China Marketingen_US
dc.titleThe significance of guanxi in relationship marketing: Perspectives of foreign banks in Chinaen_US
dc.typePeer Reviewed Journal Articleen_US
crisitem.author.deptDepartment of Business Administration-
item.fulltextNo Fulltext-
Appears in Collections:Business Administration - Publication
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