Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/5026
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dc.contributor.authorDr. WONG Chi Bo, Brianen_US
dc.contributor.authorWong, Ka Li Kellyen_US
dc.date.accessioned2018-03-14T08:13:52Z-
dc.date.available2018-03-14T08:13:52Z-
dc.date.issued2012-
dc.identifier.citationGSTF Business Review, Oct 2012, vol. 2(2), pp. 245-251.en_US
dc.identifier.issn2010-4804-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/5026-
dc.description.abstractThis study attempts to develop a research model that examines the direct effects of customer satisfaction and switching barriers on customer retention as well as the moderating effect of switching barriers on the relationship between customer satisfaction and customer retention in retail online stock and derivatives trading industry in Hong Kong. An online questionnaire was employed as the means of data collection. The significant positive effects of customer satisfaction and switching barriers on customer retention are confirmed. In addition, the significant negative moderating effect of switching barriers on the relationship between customer satisfaction and customer retention are also confirmed.en_US
dc.language.isoenen_US
dc.relation.ispartofGSTF Business Reviewen_US
dc.titleThe moderating effect of switching barriers: Online stock and derivatives tradingen_US
dc.typePeer Reviewed Journal Articleen_US
dc.identifier.doi10.5176/2010-4804_2.2.210-
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Business Administration-
Appears in Collections:Business Administration - Publication
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