Dr. LI Yixuan, Linda
Position
Assistant Professor
Name
Dr. LI Yixuan, Linda
Main Affiliation
Personal Site
Email
Research Interests
Social Live Streaming Services (SLSS)
Digital Innovation and Management
Digital Game/E-sports/Social Media Marketing
User Experience with Generative Artificial Intelligence (AI)
AI Anthropomorphism
Digital Innovation and Management
Digital Game/E-sports/Social Media Marketing
User Experience with Generative Artificial Intelligence (AI)
AI Anthropomorphism
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Status
staff
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2024 | Impacts of tightening policies on live-streaming platforms’ financial performance | Dr. LI Yixuan, Linda ; Yen, Benjamin | Conference Paper |
| 2 | 2021 | The more engaged, the more generous: Examining the influence of viewers’ engagement on their gifting behavior in live streaming services | Dr. LI Yixuan, Linda ; Yen, Benjamin | Conference Paper |