JOUR-grace.jpeg picture
 
Position
Assistant Professor
Advertising Stream Leader
 
Name
Dr. ZHANG Xiao, Grace
 
Chinese Name
張曉博士
 
 
Personal Site
 
 
 
Scopus Author ID
 
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
 
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Status
staff
 

Results 1-12 of 12

Issue DateTitleAuthor(s)Type
12024A comparative study of public support for the zero-COVID policy in Beijing, Taipei and Singapore: The role of media attention and perceived social impactWei, Ran ; Lo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Dr. GUO Jing ; Yu, Wenting Conference Paper
22023Imaginary Intimacy: Exploring Female K-Pop fans’ continuous usage intention of fan-idol social media apps from the SOR perspectiveZhu, Keyin ; Dr. ZHANG Xiao, Grace ; Fan, Mingming Conference Paper
32023Knowledge, negative emotion and the third-person effect of COVID-19 misinformation: A study in SingaporeDr. ZHANG Xiao, Grace ; Wei, Ran ; Qiu, Jack Conference Paper
42022A comparative study of the impact of digital media environments, information processing and presumed influence on behavioral responses to COVID-19 misinformation in four Asian citiesLo, Ven-Hwei ; Wei, Ran ; Lu, Miao ; Dr. ZHANG Xiao, Grace ; Qiu, Jack Conference Paper
52022A comparative study of COVID-19 misinformation exposure and engagement in four Asian citiesLo, Ven-Hwei ; Dr. ZHANG Xiao, Grace Conference Paper
62021Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role valuesDr. ZHANG Xiao, Grace ; Su, Chris Chao Conference Paper
72020Exploring a “sender effects” model of social media effects on body image in Chinese social media contextDr. ZHANG Xiao, Grace ; Chen, Hsuan-Ting ; Lo, Ven-Hwei Conference Paper
82018The vicious spiral of voices: Mainland China-Hong Kong conflict, identity-relevant derogatory names, and disseminator characteristics on WeiboDr. ZHANG Xiao, Grace ; Wang, Jingyuan ; Shiran, Hu Conference Paper
92017American and Korean TV dramas viewing and the hybridized transnational cultivation of ambivalent sexism and traditional gender role values in ChinaDr. ZHANG Xiao, Grace Conference Paper
102015Third-person effect on contentious news in a cross-border settingZhao, Mengyang ; Dr. ZHANG Xiao, Grace Conference Paper
112014新聞教育的危機: 中港臺新聞系學生的未來職業抉擇張曉博士 ; 羅文輝 ; 汪婧 ; 徐昌鵬 ; 張芳 ; 余舒虹 ; 郭佳 Conference Paper
122011香港大學生微博客使用調查賈琛 ; 王玨 ; 王天宜 ; 楊戈 ; 張曉博士 ; 張馨月 Conference Paper

Projects
(Principal Investigator)



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