Journal of Research in Interactive Marketing
ISSN/ESSN
2040-7122
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Strategies to drive interactivity and digital engagement: a practitioners' perspective | Dr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee | Peer Reviewed Journal Article |