Marketing Intelligence & Planning
ISSN/ESSN
0263-4503
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2003 | From customer relationship management to customer‐managed relationship: Unraveling the paradox with a co‐creative perspective | Dr. LAW Chui Chui, Monica ; Lau, Theresa ; Wong, Y. H. | Peer Reviewed Journal Article |