International Journal of China Marketing
ISSN/ESSN
2156-6186
Publications
(All Publications)
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2014 | A conceptual framework of guanxi: Toward competitive sustainability of foreign banks in China | Dr. WAN Yee Yin, Adolphus ; Ip, Marco P. L. ; Leung, Chi-Kong David | Peer Reviewed Journal Article |
| 2 | 2013 | The significance of guanxi in relationship marketing: Perspectives of foreign banks in China | Dr. WAN Yee Yin, Adolphus ; Ng, Ken T. L. | Peer Reviewed Journal Article |