Dr. WAN Yee Yin, Adolphus

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Position
Fractional Assistant Professor
China Business Studies Concentration Coordinator
 
 
Personal Site
 
 
Scopus Author ID
 
Research Interests
China Marketing
Business Strategy
Business Anthropology
Consumer Behavior in China
Guanxi/Relationship Marketing
Bank Marketing and Management
 
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Status
staff
 

Publications

Results 1-6 of 6

Issue DateTitleAuthor(s)Type
12016Guanxi and relationship marketing: An anthropological case study of China's foreign banksDr. WAN Yee Yin, Adolphus ; Ip, Marco P. L. ; Cheng, Paul K. S. Peer Reviewed Journal Article
22014Brian-body interactions: Contemporary outcome prediction in aneurysmal subarachnoid hemorrhage using Bayesian neural networks and fuzzy logicLo, Benjamin W. Y. ; Fukuda, Hitoshi ; Nishimura, Yusuke ; Dr. WAN Yee Yin, Adolphus ; Lo, Aurora W. M. Book
32014A conceptual framework of guanxi: Toward competitive sustainability of foreign banks in ChinaDr. WAN Yee Yin, Adolphus ; Ip, Marco P. L. ; Leung, Chi-Kong David Peer Reviewed Journal Article
42014Guanxi in relationship marketing of China's foreign banks: A marketing research to echo business anthropologyDr. WAN Yee Yin, Adolphus ; Ip, Marco P. L. Peer Reviewed Journal Article
52013The significance of guanxi in relationship marketing: Perspectives of foreign banks in ChinaDr. WAN Yee Yin, Adolphus ; Ng, Ken T. L. Peer Reviewed Journal Article
62012The role of guanxi in China's foreign banks: A review of the literatureDr. WAN Yee Yin, Adolphus ; Ng, Ken T. L. Peer Reviewed Journal Article